Due to the global manufacturing and international shipping environment, the Christmas stocking in 2021 is earlier than in previous years. Recently, most businesses around the world have started to purchase this year's Christmas products in advance. This also allows us to understand some trends in global Christmas gift market demand in 2021 from the manufacturers in advance.

2020's epidemic has greatly affected people's choice of Christmas gifts. Products for health and cleaning had become one of the fastest-growing categories in 2020. In 2021, as the fight against the epidemic has become regular, although people are still keen to choose health products as Christmas gifts, their demand has also changed.

Choice under theregular epidemic prevention and control

The COVID19 had attacked all the world suddenly in 2020. For fighting the virus, people had bought a variety of disinfection equipment, including UV mask disinfection boxes, UV cell phone sanitizer, portable cup disinfectors, USB UV light, etc. All the sterilizer products and other related products have sold well in the rush to purchase, no matter whether practical or not. And most become the bestsellers in Christmas and Black Friday in 2020.

In 2021, epidemic prevention and control have become regular. Vaccines and medical technology for COVID19 have made great progress this year, and people also have learned more about the epidemic. Due to this, people's consumption began to return to rationality.Now, people are still concerned about health and cleanliness, but not so blind. For Christmas purchases this year, health-related products are still hot-selling categories，but the situation is somewhat different from 2020. The sales of some impractical novelty products have fallen. And the health and cleaning products which are very practical and easy to use in normal life, have become more and more popular this year, such as Baby room quiet air purifiers or vacuum cleaners with UV disinfection function, etc. We have learned from the relevant manufacturers that these products are the most popular among the development needs of new products this year and the procurement needs of 2021 Christmas products that have already begun.

Physical and mental health

The epidemic protection and control becoming regular have made people start more home lives, and it has also made many people pay more attention to the beautiful details of life. Therefore, when people buy some functional products this year, appearance and feel become very important determinants. Especially the health and cleaning products that paid more attention to function in previous years, the products with beautiful shape, comfortable touch, and excellent function performance have been more popular with consumers this year, such as cute & mini home retainer ultrasonic cleaner, more beautiful home fitness equipment, etc. In addition to the functions, their design also allows people to feel more psychologically comfortable and healthy, and they are very suitable as gifts. Now, these products are becoming popular for this year's new Christmas merchandise.

From various perspectives, various health-related products will still sell well in the 2021 Christmas sales season, but the specific needs will change to some extent compared with last year. We believe this will soon be reflected in the upcoming Christmas and Black Friday retail markets.